CompTIA ITF+ Practice Test

A slogan of a business is a form of branding, which is used to represent the business and is often an integral part of its marketing. Copyright does not pertain to slogans as it applies to original creative works such as books, music, and artwork. Trade secrets refer to confidential information that gives a business a competitive advantage. Patents protect inventions or unique designs. Only trademarks are specifically used to protect slogans and other branding elements such as logos. Therefore, trademark is the intellectual property concept that BEST represents a legally protected slogan of a business.